Firmex Focus: Buyer Trends Q4 2024

An in-depth look at buyers in the market, which kinds are active, and what types of deals they are looking for.


Firmex Focus is the first part of our reimagined deal trends research project to serve middle-market M&A advisors. Over 200 M&A practitioners globally have contributed their perspectives and commentary.

Firmex Focus: Buyer Trends Q4 2024 Key Highlights

  • Middle-market merger advisors continue to see the reluctance of buyers as a constraint on the M&A market, saying that there are currently more sellers than buyers.
  • Private equity and other financial players dominate the market, with three-quarters of advisors seeing them frequently. Private corporations and individuals are the next most common. 
  • PE-related deals—buying platform companies and then fill-in acquisitions—are the most common buyer strategies. Distressed asset purchases, which had been growing rapidly last year, are now relatively rare.
  • Technology and healthcare are the industries that buyers seek most. Advisors see growth in energy and industrial deals.
  • Advisors expect a significant increase in the number of buyers over the next six months, driven by lower interest rates, pressure for corporate growth, and the need for PE firms to produce returns.


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